Profile

Highly strategic product designer with 10+ years of experience accelerating business growth by defining and driving systemic design strategy across multiple product lines and cross-functional leadership teams.

Professional experience

SR PRODUCT DESIGNER - DOORDASH INT (WOLT) | BERLIN, GERMANY
05 / 2023 - Present | Full time

Championed and scaled the Wolt+ strategy across 30+ global markets, architecting a data-first roadmapping process that prioritized designing for insights in data-poor areas. This involved strategically implementing tests and features to generate the necessary data for future strategic goals. This systemic approach fuelled 10x subscriber growth (300K to 3M) and delivered over $500M in annualized GOV.

Drove organizational design maturity by implementing a silent critique framework across the Consumer and Merchant design organizations, which streamlined feedback sessions and significantly increased velocity and decision-making clarity for multiple product teams.

SR PRODUCT DESIGNER - KLARNA | BERLIN, GERMANY
07 / 2022 - 04 / 2023 | Full time

Architected the long-term design vision and governance strategy for the core merchant engagement platform, defining self-service capabilities for over 200K partners and aligning 5+ cross-functional stakeholders (including Legal and Risk) to drive an 8% lift in high-value transaction conversion.

SR PRODUCT DESIGNER - FOODPANDA / FOODORA (Delivery Hero) | SINGAPORE
09 / 2019 - 12 / 2021 | Full time

Created design system which defined the current visual design language for the apps. The design system improved development and design efficiency by 80%. Lead the design efforts for the groceries domain across multiple regions including APAC and EU. Successfully integrated accessibility, motion and data driven design thinking within the groceries domain. Initiated countless experiments which lead to insights and achieving KRs like increasing GMV by 2.7%. Created a sharing platform for delivery hero’s grocery domain which included all brands under DH.

UX / PRODUCT DESIGNER - THINK RESEARCH | TORONTO, ON
10 / 2018 - 08 / 2019 | Full time

Successfully spearheaded and defined the white labelling effort & strategy for VirtualCare for a large pharmaceutical and the future of the product in a short timeframe. Reduced design debt and brought a new standard to polish on product with the introduction of the Design QA process.

UX / PRODUCT DESIGNER - ACCEDO | TORONTO, ON
02 / 2016 - 09 / 2018 | Full time

Lead and represented design for the North American products during the merger. Successfully established a design language for the product cloud suite with a global team. Defined the design language and design process for Digiflare’s Videa product. Delivered end-to-end designs on professional services projects for multiple content distributors on Roku, FireTV, tvOS, Android TV and mobile platforms.

PRODUCT DESIGNER - SAMPLITS | TORONTO, ON
02 / 2014 - 08 / 2015 | Full time

Designed user experience and interface for Samplits products including: Consumer  widget and portal, the “Click for Free Samples” icon, client portal, and admin portal. Product is well received by multinational CPGs and Ad agencies.

MARKETING / DESIGNER - R.E.D. | TORONTO, ON
09 / 2013 - 12 / 2014 | Freelance

Designed and created marketing materials including print media kits, and the Beckford bar promotional assets.

MARKETING - ROBINS APPLEBY LLP | TORONTO, ON
05 / 2013 - 12 / 2014 | Internship

Collaboratively managed the design and creation of the firm’s new website as well as conducted user specific research to ensure user-centered design for the firm’s new intranet. 

MARKETING - TEAM CRONOS | TORONTO, ON
10 / 2012 - 11 / 2012 | Internship

Supported the VP of business development in creating browser app store promotional materials, including pamphlets, brochures and PowerPoint presentations. Participated in the creation of the Company’s design philosophy and tagline. Organized the information support page, which enhanced and strengthened my capabilities as an information architect. 

Skills

Ui design
Information architecture
Product strategy
Prototyping
Design systems
Presentations
User research

Tools

Figma
Protopie

Education

UX DESIGN
Brainstation
Toronto, On
05 / 2015 - 07 / 2015

INTERNATIONAL BUSINESS WITH HONOURS
Seneca College
Toronto, On
09 / 2010 - 05 / 2012

Volunteer

IT LOUNGE
NKPR
Toronto, On
05 / 2015 - 07 / 2015